How Often You Update Your Website Determines How Well It Works for You
More and more, businesses are abandoning traditional advertising in favor of the Web. This means it's harder than ever to grab market share online. Especially if your website isn't up to date.
What updates will you make this month? This quarter? Do you have a plan on what to update and when? If not, take a look at these recommended updates.
Updates You Should Make Regularly
Website Content – Add more content for new products/services, or answer some questions Sales gets all the time.
News Announcements – Did you target a new market this year? Launching a new product soon? Build up attention with press releases and social media involvement.
SEO – Search engines change their focuses whenever the market does. You'll need new titles and keywords to keep bringing in visitors.
Quarterly or Semiannual Updates Navigation Changes – Traffic statistics often reveal if visitors are getting snagged by confusing navigation or navigation that isn’t working in all browsers. Correct this with a navigation design rework.
Programming Fixes – You might have a bug that pops up every X signups. Not important enough to fix right away, right? You should. It may be driving visitors away, and you wouldn't know it.
Annual Updates Updated/New Layout – A new layout means another way to pull in fresh customers. More attention from search engines. And a chance to improve on customer relationships by making their visit easier.
Full Content Rewrite – The market changes all the time. Things your audience responded to last year may not work anymore.
Why Come to PlanetMagpie for Updates?
PlanetMagpie has designed and updated business websites for over 11 years now. Our websites help train stations run, equipment dealers sell internationally, and major retail outlets bring their inventories online.
If we're hosting your current site, it makes perfect sense for us to do the updating. Local updates have less risk of causing other problems in the site. Even if it's hosted elsewhere, we maintain copies of our clients' websites. That way when it's time for an update, we can make the changes locally and push them out in 1 step.
If you're a new client to us, welcome! See our
Web Design Process page for an idea of how we treat our website clients. New site or update.
Don't let your website languish on the Web. A little work a few times a year is all it takes to keep up. PlanetMagpie not only listens to your ideas, we show you how to best implement them on your website. Before you pay a cent.
Call PlanetMagpie W3 at 408-341-8770, or email us at
w3@planetmagpie.com to ask for a Website Update consultation.
