Unleash the Power of Organic SEO to Fetch Your Customers’ Attention Online
You've heard the phrase, "Knowledge is power." Nowhere is that truer than in SEO. Here's a start: over 85% of online customers use search engines to find & buy products and services. 90% of those customers won't ever look past page 3 of the results.
If you're not actively competing in the market to get to the top rank, you're falling behind those who are.
SEO's been all over the media. But knowledge on how to make the technology work for you isn't easy to find (no pun intended). Sure, you can find out how to toss in keywords and submit to search engines. But you can't guarantee genuine results – more attention, more sales – from the basics.
That's because solid SEO knowledge is found in hands-on, time-tested expertise. You don't figure out the tricks by reading a book. You learn by getting markets to pay attention, over and over.
In the process of becoming organic SEO experts, PlanetMagpie found several things visitors want to hear from you before they buy. We incorporated them into five SEO Services:
- Basic Organic SEO
- Sitemap Submissions
- The SEO Strength Review
- Premium SEO Service
- Monthly Ranking Review
1. Basic Organic SEO – Are Your Keywords Working?
Basic Organic isn't really a separate service—more like a given. It's included in all our new website projects.
Basic SEO gets your website started up the search ranks during its first 90 days of going live. While we’re building the site, we talk with you about how you want customers to find you on the Web. These important questions often include:
- What keywords/key phrases do you want to point to you?
- What keywords do your competitors use?
- How much content (text/images/downloadable files) will be posted on your website?
- Will you link to other websites? To whom?
From these answers, we set up and submit your website’s SEO position to Google, MSN, Yahoo and the other major search engines. The process consists of:
- Inserting keywords from your website content into the Title tag and Meta tags.
- Verifying keywords with our Web tools.
- Reviewing content for consistency.
- Checking outgoing links for validity, and relativity to your website.
Remember, organic SEO establishes your presence in the search engines. Over time, organic listings make or break a site amongst the tides of the Web. The work we do in Basic Organic SEO is what gets your customers’ attention.
If you already have a website, Basic Organic SEO is bundled into our Premium SEO Service at no extra charge. See below for more.
2. Sitemap Submissions – List the Whole Website at Once, Get SEO Results Faster
One big headache companies have on the Web is when some pages from their site get listed on search engines, and some don’t. With no apparent reason why. Visitor attention becomes spotty and random, reducing the site’s effectiveness.
The reason – they didn’t have a sitemap.
Sitemaps are HTML pages or separate files that contain links to every page on your website, typically in hierarchical order. Submitting sitemaps to search engines instead of all the pages helps you control how and when search engines index your site.
Engines like Google and Yahoo use the sitemap as an Index and Table of Contents rolled into one. This gives them (and you):
- A complete picture of your website all at once
- Faster, more thorough submissions
- The ability to mark recently-updated pages for bringing in fresh traffic
- Priority listings – you can tell the engines which pages you want indexed first!
A sitemap isn’t required for building a website. However, if you want to speed up the process of getting ranked in search, add one. PlanetMagpie builds sitemaps either as HTML pages or XML files, depending on your website’s coding.
Once your website’s ranked, you must watch it. See how well it works; find out where visitors like to go and where they don’t. Without knowing this, your site can stagnate. Drop off customers’ radar. Bring attention back over and over with an SEO Strength Review.
3. SEO Strength Review – Learn Where Small Changes Create Bigger Audiences
Is your traffic dwindling? On the freeway, that’s a good thing. On your website, it means it’s time to review the site’s relevance.
Why? Because customer knowledge changes over time. And to keep your audience, you must keep up with their changing interests.
PlanetMagpie’s SEO Strength Review aims for one purpose: to identify where website updates would mean higher ranking. Using a 22-point checklist, the Strength Review examines your website’s keywords, content (text/images/media), links, current search engine position, and that of your competition.
The Strength Review then looks at these examination results, and provides you with a series of recommendations. Recommendations based on PlanetMagpie’s experience, and knowledge of the best practices in SEO.
Recommendations like:
- Adding More Content
(Highly recommended if you have less than 300 words per page.)
- Suggested updates may include monthly press releases, adding RSS feeds, starting a company blog, and more.
- Adding/Changing/Removing Keywords (Recommended if doing so could result in stronger market authority.)
- Deciding When to Launch a Pay-Per-Click (PPC) Campaign
(Recommended when you want to approach a new market segment, or if sales are slowing down.)
“Build it and they will come” only works for a while. Websites need regular updates to stay popular with overloaded customers. The SEO Strength Review finds where their focus is.
Wait, you’re overloaded too? You don’t have the time to make these changes now, let alone again later if traffic dips again? We can handle that too, with our Premium SEO Service.
4. Premium SEO Service – Making Hands-On Changes and Measuring Results
Say you’re too busy for updates. Which is why your website’s languished for the past 6 months, and traffic’s gone way down. Which is why you’re looking to update. But you’re still too busy.
This is where PlanetMagpie’s Premium SEO Service comes in. Our service involves making site updates for you from our own expertise, taking care of the hands-on work for SEO so our customers don’t have to spend time on it themselves.
Very often, Premium customers are SEO Strength Review customers. We give them our recommendations on improving their search engine status; they look it over and say, “Okay, let’s do these.”
What Premium Service does for you depends on what your SEO strategy needs. Some of our most common Premium service requests include:
- Comparing competitor SEO rankings to yours; identifying places where you can beat them
- Adding fresh keywords for breaking into new markets.
- Making recommended content changes.
- Measuring your SEO ranking for 90 days to 6 months, to determine the level of improvement.
- Adding your URL to PlanetMagpie’s “Premium Customers” page.
Why the last one? Like we covered earlier, a great way to boost your search engine ranking is linking. Not just your links though. The number of sites who link to you also affects your rank. PlanetMagpie maintains top ranks for over half a dozen keywords and phrases. Sites we link to can take advantage of our ranking to boost theirs.
That’s it, right? Implement the best SEO strategy, and check to make sure it’s working? Not quite. Like technology, the Internet evolves at a blinding pace. Along with continually updating content, you must check on how well your website’s performing month by month. Our last SEO service has this covered – the Monthly Ranking Review.
5. Monthly Ranking Review - Take Advantage of Long-Term SEO Trends
Search engine ranks change all the time. If your SEO is strong, you should stay on top of the listings. But someone else can overtake you at any time.
Our Monthly Ranking Review provides a long-term strategy for maintaining SEO position. Each month you’ll meet with one of our SEO experts, who’ll walk you through the previous month’s web statistics. These reports typically include information like:
- An overview of positions, sorted by keyword and search engine.
- Your last reported positions, to see if you’ve moved up in the ranks.
- What your Summary Description (the blurb under your page title in the search engine listing) looks like for each engine.
- Who’s above and below you in the listings.
- Which subjects your customers are the most interested in, judging from key phrases used to reach your site.
After you’ve gone through the statistics, you and our SEO expert will discuss where and how to adjust your strategy as needed.
It’s a lot like the Strength Review, except it continues for as many months as you want. The advantage of this is that you observe how traffic changes over time. Which not only tells you where to focus future SEO efforts, but you can use the knowledge gathered for higher success in online sales.
Making SEO work for you takes effort over time. With PlanetMagpie helping to manage that effort, you can sit back and enjoy the thrill of qualified customers coming to you.
Call PlanetMagpie today at 408-341-8770 to request a quote for SEO services. There’s no obligation.
